Asian stopover campaign

Through the Stopover Finland effort, Visit Finland is intending to attract more Asian tourists to remain in the country while travelling to and from Europe with Finnair

Economy Spur US travel to Asia

SINGAPORE invited a record 500,000 US visitors in 2015 and the US market grew 3 percent in 2014, according to the New York office of the Singapore Tourism Board's (STB)

Convention Bureau (SECB).

Kershing Goh, regional director, Americas, worldwide group, of STB and SECB, stated there was a 50-50 split between BTmice and leisure tourists. Kershing Goh, regional director, Americas,

Strong greenback, Regional Economy Spur US travel to Asia

SINGAPORE invited a record 500,000 US visitors in 2015 and the US market grew 3 percent in 2014, according to the New York office of the Singapore Tourism Board’s (STB) Singapore Exhibition & Convention Bureau (SECB). Kershing Goh, regional director, Americas, worldwide group, of STB and SECB, stated there was a 50-50 split between BTmice and leisure tourists.

Goh attributed the excellent revealing to the strong United States dollar and great financial conditions as well as SECB’s efforts in targeting United States reward groups and industrial visitors in 2014. She noted that United States outbound growth was more highly driven by leisure traffic. She stated: Every region in the world, including Asia, is seeing growth. China is a big magnet and United States arrivals into Japan grew by double digits.

The launch of United Airlines Boeing 787-9 Dreamliner direct non-stop service between Singapore and San Francisco on June 3, and the extra frequencies by Asian providers such as EVA Air and All Nippon Airways would remain to open opportunities to tap the US outgoing market. This year, we are increase efforts to promote leisure travel as well as company travel from Silicon Valley, she included.

Kathryn Loh, general supervisor, destination management, inbound, SingExpress Travel commented that distance is still a major barrier in breaking the US MICE nut, but observed company travel is increasing. United’s direct non-stop flight will assist, but direct non-stop air travels on Singapore Airlines from the United States will be more crucial in tapping and growing United States meeting and incentive groups, Loh stated.

Aloysius Arlando, CEO, SingEx Holdings, included there has actually been an increase in United States delegates at conventions and exhibits held at its place in the last 2 years, in certain for sectors such as aerospace and aeronautics, IT and healthcare. He added that the number of US delegates participating in MRO (Maintenance, Repair Overhaul) Asia enhanced between 10 and 12 percent.

US business visitors are concerning Singapore to explore developing an office or R&D base to springboard to other parts of the area, he stated. Arlando kept in mind that while larger United States SMEs wanting to get into the Asian market will find Singapore a good entry point, Singapore players must be market focused to tap the US market.

He elaborated: Asia is now part of a number of mega MLM (multilevel marketing) occasions with as much as 12,000 individuals and for the huge achievers, money is no things. Of those numbers, some 2 to 3 percent of participants are from the US headquarters who also make follow-up company advancement trips and to seal brand-new business. Arlando observed the last spike in United States BTmice numbers was in 2007/08 before the international financial crisis.